Recommended Reading

We like to say “readers lead and leaders read” in our offices. In fact, we have a company book club where everyone is invited to do just that – come together and read a book on a different topic every month for one hour a week and talk about their “Ahas” so we get collectively smarter. With that being said, here are some of Ben and the team’s favorite book recommendations for personal growth and business advancement.

Can’t Hurt Me: Master Your Mind and Defy the Odds

By David Goggins

David Goggins is one of the toughest human beings on the planet. In his new book, Can’t Hurt Me: Master Your Mind and Defy the Odds, he tells what it took to transform himself from David -a depressed, overweight young man with an incredibly rough childhood stuck in a dead end job spraying for cockroaches- into Goggins: a decorated Navy SEAL and the only member of the U.S. Armed Forces ever to complete SEAL training, U.S. Army Ranger School, and Air Force Tactical Air Controller training. Goggins has competed in more than sixty ultra-marathons, triathlons, and ultra-triathlons, and is a former Guinness World Record holder for completing 4,030 pull-ups in seventeen hours. In his book, Goggins tells some insane stories about SEAL training, running his first ultra, and he teaches the principles and lessons he’s learned over his life that anyone can apply to dig deep, master their mind, and live a life of no regrets. We recommend getting the Audible version, as narrator and collaborator Adam Skolnick interviews Goggins between chapters, so there’s tons of extra content and depth to the stories with an almost podcast-like format. You can purchase Can’t Hurt Me from Amazon here.

Sales Success

By Brian Tracy

This book is short, sweet, and you can finish it in one day. It’s one of the best ways to learn what the key differentiators are for salespeople at the very top of their game, and some of the differences are surprisingly simple. Our tech sales teams and real estate sales agents all recently read Sales Success and loved it. The consensus: it’s a must-read for people looking to up their sales game. Find Sales Success on Amazon here.

Atomic Habits

By James Clear

If you know Ben Kinney or are in his world, there’s a good chance you’ve already read Atomic Habits. We thought this book was so good, we had the leadership in our brokerages, 20 expansion teams around the country, tech offices, and Ben Kinney Training Master Class attendees read it right when it came out in October 2018! The principles are so simple yet profound, like habit stacking and making habits more attractive, and the results of sticking with a good habit over time can have insane compounding results. Find Atomic Habits on Amazon here.