97. It's not just coffee. It's Starbucks

Join Chad and Bob as they take a deep dive into the beginnings and success of one of the biggest coffee giants in the world, Starbucks. They discuss the opportunity that made Starbucks possible, the vision needed to take something that already exists and make it better, and the commitment to creating a consistent brand experience that ultimately creates customer loyalty.

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Podcast: Play in new window | Download (Duration: 44:17 — 40.9MB)