After multiple failed attempts to grow internationally, Ray Kroc teamed up with Japanese businessman Den Fujita. No one could have predicted the massive growth Den Fujita would accomplish with the McDonalds brand. This episode proves that no matter how good your model is, you always need to be teamed up with the right person (or people) to make that model work.
For more info in Den Fujita (and to see his appearance on David Letterman) check out this great article –
A Big Mac Fortune: How Den Fujita Brought Global Brands to Japan – https://neckar.substack.com/p/a-big-mac-fortune-how-den-fujita
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