The Illusion of Scarcity – Listen as Ben Kinney gets into the second tactic of persuasion & influence, Scarcity. Ben dives into the concept of Scarcity using examples from everyday life and how powerful the feeling of losing or missing out on something can have on a person. He also explores the 5 tactics used when creating Scarcity so that you can explore them and adapt them to your marketing plan.

Podcast: Play in new window | Download (Duration: 23:01 — 21.4MB)

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